Emily Brannen is the VP, Digital Strategy at Blue Cross NC. She has more than 18 years of experience in digital strategy and transformation. At Blue Cross NC, Emily is responsible for the strategy and ongoing management of the public website, digital sales tools, customer self-service portals, member digital payments, Business Process Management, process automation, the Innovation Garage and Blue Cross NC’s Intranet. Before joining Blue Cross NC in June 2021, Emily served as Senior Vice President and Digital Channels Strategy Manager at First Citizens Bank. While there she led the transformation and ongoing strategy for consumer and small business Digital Banking, responsible for ensuring delivery of a superior client experience and relevancy in a competitive market environment.  Emily holds a Master of Business Administration from the University of South Carolina and a bachelor’s degree in Spanish & International Trade from Clemson University.  She currently resides in Columbia, SC with her husband, Mark, and their two children, Kate & Kyle.